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Behind The Brand

The designer behind indie streetwear label SiriusGrafik worked in corporate land for 10 years, first in advertising, and then for iconic streetwear brand Converse. Later he found himself designing very serious things indeed, namely banknotes and passports, most notably designing the current issue Australian Passport.

Dropping out of his corporate design career to pursue his own projects in 2008, Mark Hayward set out on a journey of creative self-discovery, that amongst other things lead to the formation of SiriusGrafik, a small streetwear label specializing in men's graphic t shirts featuring a cutting-edge mix of contemporary graphic art, supreme quality and fit, backed by an ethical conscience.

Hand-printed and finished in small batches by Mark and partner Natasha from their home studio located on the Mornington Peninsula (Melbourne, Victoria - AU) using only non-toxic waterbased inks on certified Fairtrade apparel, each design displays a unique graphic sensibility.

The result is a streetwear apparel label displaying uncommon substance, marked by unique imagery inspired by the designer’s personal interest in juxtaposing the inner, esoteric world of dreams and spirituality, with the outer material world of forms and technology.

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